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The education your CPL dashboard never gave you.
Practical guides on conversion, compliance and channel operations for Indian real estate, no gated PDFs, no email walls.
CPSV: the only metric that matters in Indian real estate marketing
Cost per lead tells you what you paid for a form-tap. Cost per site visit tells you what you paid for a buyer standing at your project gate. Here's how to compute it, benchmark it, and drive it down.
Read the guide →The 30-second rule: why WhatsApp speed-to-lead beats every follow-up script
Answer rates on cold calls to portal leads run 10-20%. WhatsApp flips the channel: engage inside the platform's free windows, in the buyer's language, before your competitor's telecaller has even seen the lead.
Read the guide →RERA rules every real estate marketer must know before spending a rupee
Pre-launch marketing is illegal. Every ad needs the registration number. Maharashtra needs a QR on every creative. And a misleading claim can cost refunds plus 5% of project cost. The rules, in plain language.
Read the guide →DPDP and your lead database: consent or nothing
India's data protection law has no 'legitimate interest' loophole, consent is the only lawful basis for marketing. What that means for purchased databases, dormant leads, and every WhatsApp blast you're planning.
Read the guide →The 5% problem: your channel partners are not equally good
The top 5% of channel partners generate 40-50% of bookings, yet most developers route leads round-robin. How CP ranking, instant lead claims and visit logging turn a WhatsApp-group panel into a measurable salesforce.
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