An honest comparison
LeadSquared and Dhanur AI for coaching admissions, compared honestly
LeadSquared is a CRM for sales and admissions teams; its site says more than 1,000 educational institutions use it. It captures enquiries from every source, assigns them to counsellors, runs calling teams and campaigns and handles several centres, priced per user. Dhanur Enterprise, built on Dhanur AI, answers each enquiry itself within minutes from your own fees and batch details, qualifies it in the parent's own words, books counselling calls and shows what each enrolment cost, with no fee per user. If you run large calling teams across several centres, LeadSquared does more today.
Their prices and features as of 2 November 2026, from their public pages. See the sources
In short
Who each one suits
LeadSquared suits
- Institutes with counselling and tele-calling teams who need a full admissions CRM
- Several centres, with headquarters seeing every student and each centre its own
- Teams that want applicant portals, payment links, campaigns and calling in one system
- Buyers comfortable with a yearly plan priced per user, set up with its team
Dhanur Enterprise suits
- Coaching institutes that want every enquiry answered and qualified within minutes
- Parents and students who write in Hindi or Hinglish as well as English
- Owners who want counselling calls booked and the cost of each enrolment in rupees
- Institutes that want to start small this admission season, paying per reply
Side by side
The comparison
Their side is from their public pages, read on 2 November 2026. Ours is from our pricing and feature status pages, including the Dhanur Enterprise rows.
Price model
- LeadSquared
- Per user, billed annually. Sales Pro: ₹2,500 a user a month. Sales Super: ₹5,000 a user a month. Each plan's button is "Let's Talk".
- Dhanur Enterprise
- No monthly fee. Prepaid credits (1 credit = ₹1): about ₹1.2 to ₹2.4 a reply on the Smart level. Long chats, and chats with files, cost more. Top-ups from ₹50, with 18% GST added when you buy credits. Dhanur Enterprise's plan: a monthly fee per centre, set with our first institutes, before admission season. Until then, ₹25 of free credits and pay as you go.
What a month costs an institute
- LeadSquared
- 3 counsellors on Sales Pro come to ₹7,500 a month, billed as ₹90,000 for the year. The pricing page doesn't mention GST, and Invorto's AI calling isn't priced on the pages we read.
- Dhanur Enterprise
- About ₹7,020 for 3,000 replies (1,000 enquiries, about 3 replies each), plus GST when you buy the credits. No fee for each person on your team.
Set-up
- LeadSquared
- Starts with a demo. Its pages list business process mapping, data migration and tailored onboarding. Invorto, its voice AI, can be set up by its team in less than a day.
- Dhanur Enterprise
- Create a workspace on the web. Paste your website address, or teach your agent by chatting: answer its questions, or send a photo of your rate card, a PDF or a link. Templates come with ready tests. For admissions, start from the Admissions enquiries template.
Enquiries answered and followed up
- LeadSquared
- Enquiries from your website, social media, ads, partners and walk-ins are captured and assigned to a counsellor by rules you set, with an automated email to acknowledge each one. Its home page says its conversational AI engages prospects across chat, WhatsApp, email and web.
- Dhanur Enterprise
- Live. Each enquiry is answered within minutes on your website, a chat link or email, from your own fees, batches and policies. Follow-up emails are drafted for each enquiry, at most 2, and wait for your OK unless you choose otherwise.
Qualifying each enquiry
- LeadSquared
- Lead quality and engagement scoring, and a student quality score. Its home page says its AI predicts who will convert and recommends the next action.
- Dhanur Enterprise
- Live. Class, course, centre and budget, saved in the parent's own words, with a score worked out from your weights, not by the AI.
Counselling calls
- LeadSquared
- Built for calling teams: cloud calling in its mobile CRM, and call-centre features. Invorto, its voice AI, makes and takes calls, books appointments and hands complex calls to your team.
- Dhanur Enterprise
- Live. Booked into your counsellors' Google Calendars, with a reminder email before the call, and a message offering another time drafted after a no-show. Our agents don't make or take phone calls.
Cost per enrolment
- LeadSquared
- Admission analytics by channel, team and investment, with enquiry source attribution. A cost for each enquiry's AI work isn't shown on the pages we read.
- Dhanur Enterprise
- Live. Each enquiry shows the rupee cost of every reply and follow-up, and Analytics gives the cost per lead, qualified lead, booked call and enrolment, by source.
- LeadSquared
- Connect your WhatsApp Business account to answer student queries, send pre-approved templates and track conversations in LeadSquared.
- Dhanur Enterprise
- Pilot. For a small number of workspaces, our team connects a WhatsApp number for you. You can't connect your own number from the app yet; that is next. Sharing your chat link on WhatsApp works today.
Hindi and Hinglish
- LeadSquared
- Invorto supports over 20 languages and regional accents on calls. For chat, languages aren't stated on the pages we read.
- Dhanur Enterprise
- Live. Replies in English, Hindi or Hinglish, and finds answers in your information in all three.
Approvals before the AI acts
- LeadSquared
- Invorto's calls follow scripts, FAQs and policies you control centrally, and hand complex or sensitive calls to your team. Approving each message before it goes isn't described on the pages we read.
- Dhanur Enterprise
- Live. Each action can go ahead on its own, ask first, or ask and then go ahead after a wait. Approve, edit or reject in Tasks, and set approval limits by amount.
Team size and centres
- LeadSquared
- Priced per user, with no limit stated; a customer quoted on its education page has 350 counsellors. Several centres, with headquarters seeing every student, each centre its own, and reports by centre, counsellor, source and course.
- Dhanur Enterprise
- 5 people and 1 project per workspace unless you ask us for more. Team members see only the leads given to them. Several centres, with roles and reports by centre, is planned.
Data location
- LeadSquared
- Data centres in India, the US and Singapore, on Amazon servers. Its pricing page lists ISO 27001 and SOC 2 Type 2; its home page says ISO 27001:2022, DPDP-ready and audited by CERT-In empanelled auditors.
- Dhanur Enterprise
- App servers in Mumbai; engine and databases in Bengaluru. Some providers work outside India: Anthropic for the AI, Meta for WhatsApp, and storage for photos sent in chats.
Trial or starting credits
- LeadSquared
- No trial on the pages we read. Plans start with "Let's Talk", and its pricing page offers special pricing for select startups.
- Dhanur Enterprise
- ₹25 of free credits for every new workspace, with no card needed. Then pay as you go.
Best for
- LeadSquared
- Institutes with counselling and calling teams across several centres, and someone to run a full admissions CRM.
- Dhanur Enterprise
- Institutes that want each enquiry answered and qualified in minutes, counselling calls booked and the cost of each enrolment, paid per reply.
Fair is fair
Where LeadSquared is stronger
A full admissions CRM
Enquiry distribution rules, counsellor mapping, applicant portals, document collection and links to your student information system. Our Leads page has stages and assignment, but no applicant portal or student information system link.
Several centres, today
Headquarters sees every student and each centre sees its own, with reports by centre, counsellor, source and course. On Dhanur Enterprise this is planned.
Calling teams and voice AI
Cloud calling, check-in and check-out tracking and a mobile CRM, and Invorto's AI calls in over 20 languages. Our agents work in writing only; voice agents are planned.
Payments and campaigns
Payment links through several gateways, and automated messages to students by email, text and WhatsApp. On Dhanur Enterprise, enrolment payments to your own Razorpay and email campaigns are next.
Certifications
ISO 27001:2022 and SOC 2 Type 2, DPDP-ready and audited by CERT-In empanelled auditors, its pages say. We hold no certification yet; SOC 2 readiness is planned.
A long record in education
Its site says more than 1,000 educational institutions use it, including a customer with 350 counsellors. Dhanur Enterprise is new.
And the other side
Where we fit better
Each enquiry answered in minutes
Our agent answers the parent's question from your own fees, batches and policies, in English, Hindi or Hinglish, and says it is an AI in its first reply.
Qualified in the parent's own words
Class, course, centre and budget, each kept only if the parent's words appear word for word, with a score worked out from your weights, not by the AI.
The cost of each enrolment
Each enquiry shows the rupee cost of every reply and follow-up, and Analytics adds them up per lead, booked call and enrolment.
No fee per person
About ₹1.2 to ₹2.4 a reply on the Smart level, from credits you top up from ₹50, with no fee for each person on your team. Start with ₹25 of free credits.
Start today, without a demo
Sign up, start from the Admissions enquiries template with its ready tests, and try it in a test chat that sends nothing to anyone.
Your OK before it acts
Replies, follow-ups and anything risky can wait for your approval, and you can edit a reply before it goes.
What works today, what is a pilot and what is planned is on our feature status page.
Questions
Common questions
Is Dhanur AI a LeadSquared alternative for coaching institutes?
For answering and qualifying enquiries, booking counselling calls and seeing what each enrolment cost, yes, and you pay per reply rather than per user. For a full admissions CRM with calling teams, applicant portals, payment links and several centres today, LeadSquared does more.
How do the prices compare?
On 2 November 2026, LeadSquared's Sales CRM pricing page listed Sales Pro at ₹2,500 a user a month and Sales Super at ₹5,000 a user a month, both billed annually. Dhanur AI has no fee per user: about ₹1.2 to ₹2.4 a reply on the Smart level, from prepaid credits. For Dhanur Enterprise: a monthly fee per centre, set with our first institutes, before admission season. Until then, ₹25 of free credits and pay as you go.
Can Dhanur AI work alongside LeadSquared?
There's no ready connection. You can export leads as a CSV, or use the "A lead changes stage" event to send each lead to a web address, such as an API your developer sets up. LeadSquared's pricing page says it has open APIs.
Does it call parents?
No. Our agents work in writing: website chat, a chat link and email, with WhatsApp in a pilot. They book counselling calls into your counsellors' Google Calendars for a person to take. Voice agents are planned.
Does it handle several centres?
Not yet. Who sees which centre's students, and numbers across centres, is planned. Today a workspace has 1 project and up to 5 people unless you ask us for more, and Team members see only the leads given to them.
Sources
Prices and features as of 2 November 2026, from their public pages, as shown to a visitor in India. Prices change, so check their pages before you decide. “Not stated on the pages we read” means we couldn't find it there, not that they don't offer it. If something here is out of date, tell us and we'll correct it.
Try it on your own questions
Create a workspace, start from a template and test your agent in a chat that sends nothing to anyone. New workspaces get ₹25 of free credits with no card needed, then you pay as you go.